Introduction
Leading outdoor advertising firm has secured exclusive rights for 67 metro stations in Bengaluru, covering static and digital displays, with a nine-year contract valued at ₹600-700 crore, enhancing its national transit media portfolio significantly.
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Share price movement of Signpost India
On August 25, 2025, Signpost India Ltd opened at ₹303.00, up 7.34% from its previous close of ₹282.30. The stock touched a high of ₹311.90 and a low of ₹287.85. By 10:42 AM, it traded at ₹288.50, a 2.20% increase, with a market cap of ₹1,542.03 crore.
Signpost India Secures ₹700 Crore Metro Ad Deal
Signpost India Limited announced it has secured exclusive advertising rights for 67 key metro stations operated by Bangalore Metro Rail Corporation Ltd (BMRCL). The contract tenure is nine years, extending until 2034, covering high-footfall stations across Bengaluru.
The agreement offers a revenue potential of ₹600 crore to ₹700 crore, excluding GST, over the tenure. These metro stations attract around 3 crore monthly ridership. The project will provide a cumulative display space of over 95,000 square feet, including static and digital formats.
BMRCL is a joint venture between the Government of Karnataka and the Government of India. This contract significantly enhances Signpost India’s national transit media portfolio and strengthens its long-term recurring revenue base in the OOH advertising sector.
Recent news on Signpost India
As of July 10, 2025, Signpost India Ltd announced a partnership with Cityflo to manage advertising on its premium bus fleet across Mumbai, Hyderabad, Delhi NCR, and other metros, targeting corporate commuters with innovative ad solutions.
Ace investor holding in Signpost India
Zaki Abbas Nasser holds a 1.84% stake in Signpost India Ltd, owning 9,85,000 shares valued at ₹28.6 crore.
Stock performance of Signpost India for Period of 1 week, 6 months, and 1 year
Signpost India Ltd delivered a 7.90% return over the past week, gained 14.4% in the past six months, and recorded a 13.7% rise over the past year.
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Shareholding pattern of Signpost India
| Particulars | Jun 2025 | Mar 2025 | Dec 2024 |
| Promoter | 74% | 74% | 74% |
| FII | 0.10% | 0.30% | 0.00% |
| DII | 0.00% | 0.80% | 0.00% |
| Public | 26% | 24.70% | 26% |
About Signpost India
Signpost India Ltd (NSE: SIGNPOST) is a leading Digital Out-of-Home (DOOH) advertising company, operating India’s largest main street DOOH billboards and the world’s largest digital bus queue shelter network, offering integrated advertising solutions nationwide.
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Disclaimer: The above article is written for educational purposes, and the companies’ data mentioned in the article may change with respect to time. The securities quoted are exemplary and are not recommendatory.
FAQs
Q: Why is Signpost India Ltd share price going up today?
A: Signpost India Ltd shares rose after the company secured exclusive advertising rights for 67 key metro stations in Bengaluru.
Q: How much stake do promoters hold in Signpost India Ltd stock?
A: Promoters hold approximately 74% stake in Signpost India Ltd as per the latest shareholding data.
Q: What is the 52-week high and low of Signpost India Ltd stock?
A: Signpost India Ltd has a 52-week high of ₹400.50 and a 52-week low of ₹179.65.


